Contentmart functioned as a platform where clients could post content requirements, and freelance writers would bid to fulfill these projects. It offered a range of content types, including blog posts, articles, web content, and more. Writers were categorized based on proficiency tests, and clients could choose from different pricing tiers:
- Standard: $0.006 per word
- Experienced: $0.01 per word
- Verified: $0.03 per word
- Hand Picked: $0.07 per wordVirtual Assistant Reviews+1One More Cup of Coffee |+1
This tiered system allowed clients to select writers based on their budget and quality expectations.AKA The Versatile
✅ Pros of Contentmart
- Diverse Writer Pool: With over 100,000 registered writers, clients had access to a wide range of writing styles and expertise.
- User-Friendly Interface: The platform was intuitive, making it easy for both clients and writers to navigate.
- Secure Payment System: Funds were held in escrow, ensuring that writers were paid upon satisfactory completion of work.
- Plagiarism Checks: Content was automatically checked for uniqueness, promoting original writing.
- No Client Commission: Clients weren’t charged additional fees, making it cost-effective for businesses.Technology+9AKA The Versatile+9Newswire+9
❌ Cons of Contentmart
- Quality Variability: Some clients reported inconsistencies in content quality, especially at lower pricing tiers.
- Platform Limitations: Writers faced challenges like delayed account activations and limited project search functionalities.
- High Competition: The large number of writers meant intense competition, making it harder for newcomers to secure projects.
- Payment Thresholds: Writers had to reach a minimum earning threshold before withdrawing funds, which could be restrictive.One More Cup of Coffee |Reginald Chan
Why Did Contentmart Shut Down?
On August 22, 2018, Contentmart officially closed its operations. While specific reasons weren’t detailed, several factors likely contributed:Virtual Assistant Reviews+3Candid.Technology+3Candid.Technology+3icytales.com
- Intense Competition: Global platforms like Upwork and Fiverr offered similar services with broader reach.
- Operational Challenges: Managing a vast pool of writers and ensuring consistent quality posed significant challenges.
- Financial Sustainability: Maintaining the platform and ensuring profitability might have been difficult amidst stiff competition.comReginald Chan+1icytales.com+1
Despite its closure, Contentmart allowed clients and writers to exchange contact information to continue collaborations independently.Candid.Technology
Alternatives to Contentmart
For those seeking similar services, here are some alternatives:
- Upwork: A global freelancing platform offering a wide range of services beyond writing.
- Fiverr: Allows clients to hire freelancers for specific tasks at various price points.
- WriterAccess: Focuses on connecting businesses with professional writers, offering tools for content planning and management.
- Textbroker: Provides a platform for clients to order content from a pool of freelance writers, with quality levels to choose from.RS Web Solutions
While Contentmart is no longer operational, its model highlighted the demand for streamlined content outsourcing platforms. Current alternatives continue to evolve, offering diverse features to cater to both clients and freelance writers.
Lessons Freelancers Can Learn from Contentmart’s Journey
So, Contentmart is no more, but does that mean it’s just a footnote in freelance history? Nope. There’s actually a ton you can learn from what went down.
1. Don’t Rely on One Platform
A lot of writers built their freelance careers on Contentmart—and when it shut down overnight, they were left scrambling. If there’s one golden nugget here: diversify. Sign up for multiple platforms. Build your own portfolio site. Get active on LinkedIn. The internet’s a big place; don’t stay stuck in one corner.
2. Build Direct Relationships with Clients
Here’s what seasoned freelancers do (and you should too): use platforms as a stepping stone. Deliver great work, communicate well, and once you build trust, move your clients off-platform (ethically, of course). Long-term clients you connect with personally are the real prize.
3. Price Doesn’t Always Reflect Quality
Contentmart had tiered pricing, but some lower-tier writers delivered amazing content, while some “verified” ones didn’t quite meet expectations. The takeaway? Don’t just race to the top tier—focus on consistent quality and clear communication. Your rep will outlast any badge.
What Businesses Can Learn from Contentmart
Let’s flip the coin. If you’re a business owner or content manager wondering whether you should trust a freelance marketplace again after Contentmart, here’s what you need to keep in mind:
1. Vet Your Writers Thoughtfully
Relying solely on platform badges or star ratings can be hit-or-miss. Always request writing samples and start with a test article. This helps gauge not just skill but reliability and professionalism.
2. Stay Involved in the Process
A lot of people used to post vague briefs and then got frustrated with the outcome. Be clear about your expectations, give feedback, and treat your writer like a partner, not a robot.
3. Know When to Move On
Sometimes it’s worth investing more in a writer who gets your brand voice than bouncing between cheaper options. Like most things in life: you often get what you pay for.
✨ Platforms Like Contentmart (Still Alive and Kicking)
Miss Contentmart? You’re not alone. But hey, here are some platforms that offer similar vibes (plus a few that go above and beyond):
Scripted
- Perfect for: Businesses looking for high-quality, niche content
- Pros: Vetted writers, topic pitches, SEO support
- Cons: Higher price tag than most marketplaces
WriterAccess
- Perfect for: Agencies and growing businesses
- Pros: Content strategy tools, AI writer matching
- Cons: Subscription required to access full features
Textbroker
- Perfect for: Bulk content needs
- Pros: Price tiers, turnaround flexibility
- Cons: Inconsistent quality at lower levels
Verblio
- Perfect for: Agencies that want a hands-off approach
- Pros: Content + SEO + images, writer-managed queues
- Cons: More expensive than DIY platforms
Tips to Get the Best Out of These Content Services
No matter which platform you go with, you’ll need a game plan to get the most bang for your buck. Here’s how to make it work for you:
1. Be Specific With Your Briefs
Give them the who, what, where, and why. Include your tone preferences. Attach examples of writing you like. The more direction you give, the better the outcome.
2. Start Small, Scale Fast
Begin with one or two articles to test the waters. Once you’re happy, increase the volume or lock in a regular writer. That way you don’t waste time (or money).
3. Give Constructive Feedback
Think of your writer as a teammate. The more they understand your brand and goals, the better they’ll perform. Don’t ghost after the first draft—collaborate.
4. Create a Writer Playbook
Once you find your go-to writers, build a content style guide. This includes your tone, keywords, structure, and do’s/don’ts. It saves everyone time in the long run.
On a Budget? Here’s How to Choose a Content Service That Doesn’t Break the Bank
We get it—not everyone has a fat content budget. Here’s how to stretch your dollars wisely:
Platform | Cheapest Option | Ideal Use Case | Value Tip |
Textbroker | $0.013/word | SEO bulk content | Stick to 3-star level for value |
iWriter | $2.25 for 150 words | Blog posts & product reviews | Use Elite tier for quality |
Fiverr | Starts at $5 | One-off blog posts | Sort by “Top Rated Seller” |
PeoplePerHour | $10-$20/article | Startups needing blog content | Negotiate monthly packages |
Pro Tip: Bundle your content orders or set up recurring projects. Writers love consistent work and often offer better deals for repeat clients.
✍️ Writing Tips to Stand Out and Get Rehired (Every Time)
Being a “good writer” isn’t just about grammar or sounding smart. It’s about connecting with your audience, solving problems, and making your clients look amazing. Here’s how to stand out from the crowd:
1. Master the Art of the Brief
Tip: When a client gives you a vague brief, don’t just guess—ask questions.
Ask things like:
● Who’s your audience?
● What action do you want the reader to take?
● Are there examples you love (or hate)?
● Do you have SEO keywords I should include?
Why it works: Clear briefs mean fewer rewrites and more happy clients.
2. Lead with Strong Intros
Tip: Hook the reader in the first 2–3 sentences. Ask a question, tell a story, or lead with a bold fact.
Why it works: Most readers skim. A boring intro = closed tab. A sharp one keeps them scrolling—and keeps your client happy.
3. Structure Like a Pro
Tip: Use headers (H2, H3), bullet points, short paragraphs, and bold for key info.
Why it works: Readers don’t read anymore—they scan. Clean formatting helps them digest your content fast, which makes it more effective.
4. Think Like a Marketer, Write Like a Human
Tip: Blend persuasive writing with a natural, relatable tone.
Why it works: Whether you’re selling a product, telling a brand story, or writing a blog, people want to feel like they’re hearing from a real person—not a robot.
5. Learn Basic SEO—But Don’t Write for Robots
Tip: Include keywords, use meta descriptions, and optimize headlines, but always write for humans first.
Why it works: SEO helps people find your article. Good writing helps them stay and act on it.
6. Edit Ruthlessly
Tip: Don’t just proofread. Trim the fat. Cut filler words. Make every sentence earn its place.
Why it works: Lean, punchy writing feels confident and keeps readers engaged.
7. Add Value, Not Just Words
Tip: Include data, examples, and even tools or templates when possible.
Why it works: Clients love content that actually helps their readers. It performs better—and they’ll keep hiring you.
8. Stick to Deadlines (Even If the Client Doesn’t)
Tip: Deliver on time—even early. Always.
Why it works: Reliability is just as valuable as writing skill. It builds trust, and trust builds repeat business.
9. Stay Curious and Keep Learning
Tip: Read articles from top sites in your niche. Take writing and marketing courses. Follow industry blogs.
Why it works: The best writers are lifelong learners. Staying sharp helps you stay booked and in demand.
10. Use a Content Calendar or CRM
Tip: Track deadlines, pitches, and client details in a tool like Notion, Trello, or even Google Sheets.
Why it works: You stay organized, look professional, and avoid missed deadlines or double-booking.
11. Build a Writing Portfolio—Even If You’re New
Tip: If you’re just starting, create samples on Medium, LinkedIn, or your own blog.
Why it works: Clients want to see what you can do. A portfolio makes you real in their eyes—and boosts your rate potential.
12. Pitch Like You Mean It
Tip: Personalize every pitch. Show that you’ve read their site. Be specific about how you can help.
Why it works: Generic copy-paste pitches go straight to the trash. Personalized ones get replies.
13. Don’t Undersell Yourself
Tip: Know your worth. Start with a fair rate, and raise it as you gain experience and happy clients.
Why it works: Low rates attract difficult clients and undervalue your work. Confident pricing brings respect (and often better gigs).
14. Be a Team Player
Tip: Even as a freelancer, communicate like you’re part of their team. Be friendly, responsive, and easy to work with.
Why it works: Clients love someone who feels like a partner, not a transaction.
15. Keep a Swipe File
Tip: Save great headlines, email subject lines, calls to action, and article intros in one place (Notion, Evernote, or a Google Doc).
Why it works: You’ll never run out of inspiration, and you’ll spot patterns in what works.
Bonus: Content Writing Tools to Help You Stay Ahead
Whether you’re hiring or writing yourself, these tools can be lifesavers:
- Grammarly – for clean, mistake-free writing
- Hemingway Editor – to make your content punchier
- Surfer SEO – to optimize blog posts for search
- Copyscape – to double-check for plagiarism
- Notion or Trello – for managing your content calendar like a boss
Final Thoughts: What Contentmart Taught Us About the Freelance World
Look, platforms come and go. But the demand for great content? That’s here to stay. Contentmart may be gone, but the world of online content writing has only exploded since then.
If you’re a writer: never stop learning, pitch like a pro, and build those long-term relationships.
If you’re a business: invest in good writers, give clear direction, and treat content like the powerful business asset it is.
Whether you’re mourning Contentmart or just discovering the world of content writing, know this—the future of freelance writing is bright, but only for those who adapt, evolve, and bring the value.