Best Email Copywriting Services

So, you want to take your email marketing to the next level? Writing emails might seem easy — just type some words and send them off. But in reality, it’s an art form. The goal is to create emails that don’t just sit unread but get opened, clicked, and inspire your audience to take action.

That’s where email copywriting services come into play. These pros specialize in writing emails that connect with your readers, not just talk at them. They know how to craft attention-grabbing subject lines, engaging body copy, and calls to action that actually convert.

What’s an Email Copywriting Service?

Think of an email copywriting service as your marketing secret weapon. Instead of spending hours brainstorming or guessing what to write, you get experts who:

Write compelling and persuasive emails
Segment and personalize messages to speak directly to your audience
Nail your brand’s voice perfectly
Avoid the dreaded spam folder

They can handle everything from welcome series and newsletters to sales promotions and re-engagement campaigns. If it’s email content that needs to convert, they’ve got it covered.

Who Should Use Email Copywriting Services?

Pretty much anyone who relies on email marketing can benefit. Here’s a quick breakdown:

Small business owners who want to build connections without the hassle of writing
Startups aiming to impress investors or attract early customers
Ecommerce brands wanting to boost sales with cart reminders and special offers
Coaches and consultants looking to nurture leads and book clients
Content creators and bloggers hoping to grow and engage their email list
Nonprofits wanting to inspire donors and volunteers with heartfelt messages

If emails are part of your marketing mix, these services can be a real game-changer.

How to Work With Your Email Copywriting Service: Tips for Success

Once you’ve picked a service, maximize your results with these tips:

Share Your Goals & Audience Details: The more they know about your brand, products, and target customers, the better the emails will be.

Provide Past Emails & Analytics: If you have them, share examples of what’s worked and what hasn’t.

Be Clear on Your Voice: Send samples of your brand’s tone and style or key messaging guidelines.

Give Constructive Feedback: Collaboration is key — don’t hesitate to request changes or suggest ideas.

Test & Optimize: Work with your copywriter to analyze email performance and tweak future campaigns.

What to Look for in a Top Email Copywriting Service

Don’t just pick the first option you find online. Here’s what to watch for:

Experience with popular email platforms like Mailchimp, Klaviyo, or ConvertKit
Expertise in segmentation and personalization for that one-on-one feel
Ability to write in your unique brand voice—no cookie-cutter stuff here
Proven results like higher open rates, clicks, or conversions
Flexibility to create everything from quick promos to detailed newsletters
Transparent pricing and clear deliverables so you know what you’re paying for

How Much Do Email Copywriters Charge?

One of the biggest questions when hiring an email copywriter is, “How much is this going to cost me?” The truth is, email copywriting rates can vary quite a bit depending on several factors, including the writer’s experience, the complexity of your project, and the type of emails you need.

Here’s a deeper dive into what influences pricing and what you can generally expect to pay:

1. Pricing Models: Per Word, Per Email, or Project-Based

Per Word: Some email copywriters charge by the word, which typically ranges from 5 to 30 cents per word. If you have short, punchy emails (say 150–300 words), this might be a straightforward way to estimate costs. For example, a 200-word email at 20 cents per word would cost around $40.
Per Email: Others charge a flat fee per email. This can range from $100 to $500 or more per email, depending on length, research required, and writer skill. A simple promotional email might be at the lower end, while a detailed newsletter or sales sequence email could be at the higher end.
Project-Based: For bigger campaigns or sequences of emails (like a welcome series, re-engagement campaign, or sales funnel), copywriters often offer package pricing. These can range anywhere from $500 to $5,000+ depending on how many emails are included and the level of strategy and research involved.

2. Experience and Reputation Matter

Just like any service, the cost often reflects the writer’s expertise:

Entry-Level Writers: Newer copywriters or freelancers just starting out might charge lower rates — around 5 to 10 cents per word or $100–$150 per email. They’re great for simpler projects or smaller budgets but may lack deep marketing experience.
Experienced Professionals: Copywriters with several years of experience, proven results, and industry-specific knowledge can charge 20 to 30 cents per word or $300+ per email. These pros bring more strategic thinking, better hooks, and tested formulas for conversions.
Top-Tier Experts and Agencies: If you want the best of the best — copywriters with a long track record of boosting revenue for big brands or specialized agencies — prices can be higher still. Expect $1,000+ per email or premium package rates.

3. Type of Email and Campaign Complexity

Simple Emails: Quick updates, short promotions, or reminders typically cost less.
Complex Sequences: Welcome funnels, nurture campaigns, or product launches that require research, segmentation, personalization, and multiple drafts will cost more.
Technical Emails: If your emails require deep knowledge of your industry (like finance, health, or tech), or need to comply with legal rules, expect higher fees.

4. Additional Services Can Affect Price

Some email copywriting services bundle in extras that add value — and cost — such as:

Strategy development and campaign planning
A/B testing subject lines and content
Audience segmentation advice
Performance analytics and reporting
Integration with email marketing platforms

These extras might push pricing up but can deliver much better ROI.

5. How to Get the Best Value

Packages and Retainers: If you need ongoing email marketing support, many copywriters offer discounted monthly retainers or package deals. This gives you consistent, quality emails without negotiating prices every time.
Custom Quotes: Always ask for a custom quote based on your specific needs. The cheapest option isn’t always the best, but neither is the most expensive.
Trial Emails: Some copywriters will do a single test email at a discounted rate. This lets you see if their style and results fit your business before committing to larger projects.

Bottom Line:

Email copywriting isn’t just about writing words — it’s about crafting messages that get results. So, when you’re budgeting, think about it as an investment in your marketing success.

Expect to pay anywhere from $5 to $30 per 100 words, or roughly $100 to $1,000+ per email, depending on the scope and skill involved. And remember — the right copywriter can turn those costs into significant revenue by boosting opens, clicks, and sales.

How to Write a Great Brief for Your Email Copywriter

Hiring a copywriter is one thing — making sure they deliver what you want is another. A clear brief sets everyone up for success. Include:

Your goals: What’s the email’s purpose? Sales, signups, event invites, or just staying top of mind?
Audience info: Who are you targeting? Share details about demographics, interests, pain points, and preferred tone.
Brand voice: Provide style guides or examples of emails you like or dislike.
Key messages and offers: What’s the main point? Any promotions, deadlines, or urgent info?
Call to action: What do you want readers to do next?
Technical details: Which email platform do you use? Any formatting or length requirements?
Deadlines: When do you want the draft and final versions?

Questions to Ask Before Hiring an Email Copywriter

Finding the right fit can feel like dating. Here are some questions to ask:

What’s your experience with email marketing specifically?
Can you share samples of your email work?
Do you understand my industry and audience?
How do you measure success?
What’s your writing process?
How do you handle feedback and revisions?
What are your rates and payment terms?

DIY Email Copywriting: When to Do It Yourself and When to Hire

Learning to write emails yourself is definitely doable, especially for simple newsletters or updates. But if you’re aiming for:

Higher conversion rates

Complex email funnels

Time savings

Professional polish

Then hiring a pro often makes more sense.

You can always start small by outsourcing one or two emails, then scale up as you see results.

The Future of Email Copywriting: Trends to Watch

Email marketing is always evolving. The best services stay ahead by embracing:

AI-Powered Copywriting Tools: Helping writers generate ideas or optimize content.

Hyper-Personalization: Using data to tailor emails more specifically to individual recipients.

Interactive Emails: Incorporating quizzes, polls, or dynamic content.

Omnichannel Integration: Coordinating email with social, SMS, and other marketing touchpoints.

Choosing a forward-thinking copywriting service means your emails will keep getting better as technology advances.

Tips for Managing Your Email Copywriting Project

Communicate often and clearly: Regular check-ins help avoid misunderstandings. Be specific with feedback to get exactly what you want.
Use collaboration tools: Google Docs, Trello, or Slack keep everything organized and accessible.
Set realistic deadlines: Give enough time for research, writing, and revisions. Avoid last-minute rushes.
Test emails before sending: Check formatting, links, and how emails appear on different devices.
Track results: Monitor open rates, clicks, and conversions to improve future campaigns.
Build a strong relationship: Keep communication open, give honest feedback, and value good work.
Know when to DIY vs. delegate: Handle small tweaks yourself, but bring in pros for big campaigns or new sequences.

Wrapping It Up: Why the Right Email Copywriting Service Matters

Email marketing can either be a goldmine or a time sink. Getting a copywriter who truly understands your brand and audience is like hitting the jackpot. They don’t just write words — they create emails that get opened, read, and acted on. In today’s crowded inbox, that’s pure magic.

So, take your time choosing the right copywriter, give clear instructions, and watch your email results soar. When you get this right, your open rates climb, sales increase, and your audience actually looks forward to your emails.